dailyCreator money report
Thursday, September 24, 2026, issue 1
Creator money report
Etsy share price falls 6.40% over 1 day while Shopify rises 1.98%
Etsy's share price fell 6.40% over 1 day while Shopify's rose 1.98%, a reminder that a share price move alone does not change a shop's sales. For sellers, the practical work today sits in listing refreshes, shipping profiles, and the publish-by dates that are close.
Platforms
| Name | Close | 1 day | 1 week | 1 month | 3 months | 60 sessions |
|---|---|---|---|---|---|---|
| AmazonAMZN52-week range 198.79 to 284.02 | 249.38 | +0.04% | −0.72% | −4.47% | +9.85% | |
| EtsyETSY52-week range 44.05 to 87.03 | 68.98 | −6.40% | −6.10% | −20.74% | −11.59% | |
| ShopifySHOP52-week range 95.40 to 179.01 | 145.16 | +1.98% | +12.88% | −5.67% | +30.05% | |
| eBayEBAY52-week range 79.41 to 118.96 | 107.83 | −1.16% | −1.23% | +0.70% | −1.48% | |
| AdobeADBE52-week range 193.41 to 360.37 | 238.93 | −0.73% | −5.44% | −12.77% | +23.54% | |
| NvidiaNVDA52-week range 165.17 to 235.74 | 224.58 | −0.41% | +2.39% | +5.41% | +14.73% | |
| SpotifySPOT52-week range 412.75 to 728.47 | 511.38 | +0.19% | −6.59% | −4.92% | +12.39% | |
| TargetTGT52-week range 83.68 to 169.89 | 156.15 | −0.07% | +0.95% | −8.09% | +10.59% | |
| WalmartWMT52-week range 100.61 to 134.20 | 107.59 | −2.66% | +0.75% | +2.10% | −7.07% |
Closes from September 24
Etsy
Etsy's share price closed at 68.98, down 6.40% over 1 day, down 6.10% over 1 week, and down 20.74% over 1 month. A share price move alone does not change a shop's sales, so the useful step is to refresh listings that carry the fall season, check that processing times match what you can ship, and keep the shop's policies current for buyers who arrive this week.
Shopify
Shopify's share price closed at 145.16, up 1.98% over 1 day, up 12.88% over 1 week, and down 5.67% over 1 month. Sellers who run their own storefront can compare the checkout and shipping settings against marketplace fees before the holiday orders build, and confirm that any apps tied to fulfillment still quote the rates you expect.
Amazon
Amazon's share price closed at 249.38, up 0.04% over 1 day, down 0.72% over 1 week, and down 4.47% over 1 month. For KDP authors and print-on-demand sellers, the listing to check is the paperback or shirt detail page: confirm the description, the categories, and the keywords are current for fall shoppers.
Related: The Best Amazon Prime Benefits You Probably Don't Know About Lifehacker
eBay
eBay's share price closed at 107.83, down 1.16% over 1 day, down 1.23% over 1 week, and up 0.70% over 1 month. eBay banned the sale of airbags and many of their components as concerns about faulty or counterfeit parts rise, a reminder to review restricted-item policies in any category where parts or safety goods appear.
Related: eBay bans airbag sales as concerns about faulty or counterfeit parts rise NPR
Adobe
Adobe's share price closed at 238.93, down 0.73% over 1 day, down 5.44% over 1 week, and down 12.77% over 1 month. Designers who rely on Adobe tools can review their subscription tier and cloud storage before the busy listing season, and export finished files in formats that upload cleanly to Etsy and KDP.
Walmart
Walmart's share price closed at 107.59, down 2.66% over 1 day, up 0.75% over 1 week, and up 2.10% over 1 month. Big-box shelf space remains the subject of close attention, and the way national retailers choose what to stock is worth studying when a seller decides which product shapes to print first.
Related: How stores choose what to put on their shelves, like, say, Planet Money's board game NPR
Costs
| Name | Close | 1 day | 1 week | 1 month | 3 months | 60 sessions |
|---|---|---|---|---|---|---|
| Crude oilCL=F52-week range 55.27 to 112.95 | 94.61 | +2.66% | −7.16% | +14.87% | +31.55% | |
| Dollar indexDX-Y.NYB52-week range 96.22 to 101.61 | 101.29 | +0.19% | +0.98% | +2.31% | −0.31% | |
| Euro in dollarsEURUSD=X52-week range 1.1354 to 1.2018 | 1.1382 | −0.58% | −0.77% | −2.51% | −0.03% | |
| Pound in dollarsGBPUSD=X52-week range 1.3022 to 1.3825 | 1.3242 | −0.76% | −1.06% | −2.97% | +0.34% | |
| GoldGC=F52-week range 3,768.10 to 5,318.40 | 4,298.00 | −0.47% | −2.31% | −8.45% | +6.19% | |
| Consumer prices (CPI) | 334.980 | +3.40% over the 12 months to August 2026 | ||||
| UPSUPS52-week range 82.58 to 120.00 | 92.05 | −3.93% | −8.11% | −12.45% | −15.79% | |
| FedExFDX52-week range 181.01 to 339.35 | 279.54 | −4.10% | −7.35% | −16.32% | −11.77% | |
UPS's share price closed at 92.05, down 3.93% over 1 day, down 8.11% over 1 week, and down 12.45% over 1 month, while FedEx's share price closed at 279.54, down 4.10% over 1 day, down 7.35% over 1 week, and down 16.32% over 1 month. Crude oil closed at 94.61, up 2.66% over 1 day and up 14.87% over 1 month, and energy costs of that kind feed into shipping and material costs over time. For print-on-demand sellers, this is a good week to compare base costs across providers, weigh packaging sizes that ship at lower rates, and set shipping profiles that reflect the boxes and mailers actually used.
The dollar index closed at 101.29, up 0.19% over 1 day and up 2.31% over 1 month, while the euro closed at 1.1382, down 0.58% over 1 day, and the pound closed at 1.3242, down 0.76% over 1 day. A stronger dollar makes US listings dearer for buyers paying in euros or pounds, so a seller can plan by reviewing international shipping charges and by testing a small price adjustment on the listings that draw the most overseas traffic. Consumer prices were up 3.40% over the 12 months to August 2026, with the index at 334.980, which is the backdrop for how buyers weigh a purchase.
Ad and traffic weather
| Name | Close | 1 day | 1 week | 1 month | 3 months | 60 sessions |
|---|---|---|---|---|---|---|
| MetaMETA52-week range 525.72 to 777.59 | 777.59 | +4.50% | +13.96% | +36.41% | +43.24% | |
| PinterestPINS52-week range 15.42 to 35.24 | 18.72 | +1.46% | +0.38% | −20.24% | −5.74% | |
| AlphabetGOOGL52-week range 236.57 to 402.62 | 342.36 | +1.34% | −1.43% | −1.33% | −0.39% | |
| RedditRDDT52-week range 121.84 to 258.93 | 152.72 | +0.49% | −3.10% | +0.01% | −4.98% |
Meta's share price closed at 777.59, up 4.50% over 1 day and up 13.96% over 1 week, while Pinterest's closed at 18.72, up 1.46% over 1 day, and Reddit's closed at 152.72, up 0.49% over 1 day. Meta announced new tools that let people build games with AI prompts on its Horizon platform, which points to more time spent inside its apps and more places for a creative seller's posts to be seen. A seller can treat this as a moment to test a small budget increase on the best-performing creative while keeping organic posting steady on the platforms where the shop already has an audience.
Alphabet's share price closed at 342.36, up 1.34% over 1 day, down 1.43% over 1 week, and down 1.33% over 1 month, and Google showed a Gemini update that gives its AI a live animated face for enterprise customers. Pinterest's share price is down 20.24% over 1 month, a period when many sellers plan their holiday boards, so keeping fresh pins on seasonal products costs nothing and adds another path to the shop. The practical choice is to split the next ad test between the platform with the strongest recent engagement and the one where the shop's niche already performs, then compare cost per click after a week.
Macro
| Name | Close | 1 day | 1 week | 1 month | 3 months | 60 sessions |
|---|---|---|---|---|---|---|
| S&P 500GSPC52-week range 6,343.72 to 7,798.99 | 7,704.13 | −0.02% | +2.02% | +0.67% | +4.70% | |
| NasdaqIXIC52-week range 20,794.64 to 27,122.09 | 26,939.37 | +0.01% | +3.70% | +3.69% | +5.74% | |
| Volatility indexVIX52-week range 13.47 to 31.05 | 15.67 | +3.23% | −11.52% | +1.42% | −17.05% | |
| 10-year Treasury yieldTNX52-week range 3.95% to 5.16% | 5.16% | +0.05 pt | +0.16 pt | +0.46 pt | +0.76 pt |
Watch this week
- Halloween on October 31: shirts, stickers, and printables live by October 10.
- Canadian Thanksgiving on October 12: printables and digital downloads can still go live this week.
- Veterans Day on November 11: KDP paperbacks live by September 30, shirts and stickers by October 21.
Three things to do
- 1
Refresh the top three fall listings with new titles, tags, and a first image that shows the product in use.
- 2
Compare print-on-demand base costs and shipping profiles across two providers before the holiday order volume builds.
- 3
Set a small ad test on the platform where the shop's best-performing post ran this month and review the cost per click in one week.
Prices are prior-session closes and are estimates from public market data; nothing here is investment advice.